Inventors of a special utility sports bra.
PROJECT GOAL: Our initial meeting was for an e-commerce website with an inventory and client database. They wanted to portray hands-free living, functionality, strength, and femininity. They already had a logo, but wanted a color scheme with pink, purple, black and silver. They also needed to be able to edit copy, add images, and add products to their website.
PROJECT EXPERIENCE: This was a brand-new company, so they needed product images for the website. We held a large photo-shoot with models, and shot product images in studio. We wanted to show a variation of uses for the sports bra as well as feature the functions. In post-production I softened the edges of the images to appeal to the target audience of 20-40-year-old women.
PROJECT OUTCOME: I’m so proud of this site and the owners were blown away. They absolutely loved the look of the site and asked me to create point-of-sale collateral, a small trade-show booth design and some promotional videos. We were incredibly excited to work on these additional pieces so we could keep their branding consistent across all platforms to help establish their identity. The breadth of the site was beyond what they imagined, but we wanted to create a site that would grow with their success. They also really love the ease of the content management system and are actively uploading regularly. We know this product is going to be huge!
Designed and Developed by Michael Rouiller and Rebekah Venturini.